For dealers

WatchSalon indexes the websites of watch dealers and auction houses and sends collectors to them. Listing is free, there is no commission, and paid features change presentation only. Paid features never affect search ranking or inclusion in the index.

822 dealers and auction houses · 420,593 watches live · updated around the clock.

How it works

  1. We index your website.Nothing to install; a product feed is welcome.
  2. Collectors find your watches.They browse on WatchSalon and click through to your own page.
  3. Claim your page.See your numbers, add your logo, mark sold, set price-on-request.

What you get, free

  • Your dealer page
  • Every listing, with sold and reserved status
  • Click-outs to your own site
  • The dashboard: views, click-outs, saves, followers — counts only, never identities
  • Profile tabs: About, FAQ, Shipping, Terms
  • Your logo on your page
  • Mark sold, and corrections
  • The price-on-request switch
  • Data export
  • The vetting badge: verified business registration, premises and trade history — never for sale.

Compared with a marketplace

Marketplaces and WatchSalon, side by side
What differsMarketplacesWatchSalon
Per sale6–12 % commission + monthly packages0 %
The buyerbelongs to the platformlands on your site
Your listingthe second copy, at a higher priceyour own site, first
Positioncan be boughtnever
Visibility without a salecosts extraall we do

WatchSalon is not a party to any sale: we hold no goods and no money, and we run no escrow.

Removal and your data

What we index
Your own website, or a feed you give us. Never marketplaces.
Removing listings
Unpublish from your dashboard: the same day. Or write to us: we act within one working day. Anonymised price history stays; your name, photos and text do not. Export your data any time.
Sold prices and followers
Sold listings stay in the archive as your own site showed them. We never publish how many you sold or who follows you.

Creating or claiming a page accepts the Dealer Agreement.